編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | UV0599 | Comcast Corporation''s Merger with AT&T Broadband | Bourgeois, L.J.;Goodman, Nicholas;Wynne, John O., Jr. | General management | Strategic Management( 021 ) |
2 | 9-502-010 | Sony AIBO: The World''s First Entertainment Robot | Moon, Youngme | Marketing | Strategic Management( 021 ) |
3 | 2182 | Campbell and Bailyn''s Boston Office: Managing the Reorganization | Donnellon, Anne;Gifford, Dun , Jr. | Other | Strategic Management( 021 ) |
4 | 3214 | Stone Finch, Inc.: Young Division, Old Division | Hamermesh, Richard G.;Collins, Elizabeth | Other | Strategic Management( 021 ) |
5 | 9-104-071 | Accounting Fraud at WorldCom | Kaplan, Robert S.;Kiron, David | Other | Strategic Management( 021 ) |
6 | 9-391-089 | Marks and Spencer Ltd. (A) | Montgomery, Cynthia A. | Other | Strategic Management( 021 ) |
7 | 9-410-007 | Jones Lang LaSalle: Reorganizing around the Customer (2005) | Gulati, Ranjay;Marshall, Lucia | Other | Strategic Management( 021 ) |
8 | 9-700-115 | Dogfight over Europe: Ryanair (A) | Rivkin, Jan W. | Other | Strategic Management( 021 ) |
9 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Strategic Management( 021 ) |
10 | 9-712-490 | Apple Inc. in 2012 | Yoffie, David B.;Rossano, Penelope | Other | Strategic Management( 021 ) |
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